CHARITIES, THEIR BRANDS, BENEFICIARIES AND HOW TO EFFECT CHANGE
- 07 Jun
For a charity campaign to achieve it's desired change, a pressing issue should be fronted by an individual who has been personally affected by it
"Most charities exist because their founders believed the future could be different if they mobilised supporters", but Mandy Johnson of the Guardian believes
"This vision is being lost.
"Charities are reluctant to create change if the method of doing so does not shine a light on their organisation and comply with brand guidelines.
"Branding is important, but surely, if you have the opportunity to make a difference, that has to take priority.
"...charities seem to be slowing down action because they want their brand to be centre stage", reports the Guardian
ALANA AND JAMES' STORY
- James Inness is a young man with Down's Syndrome
- He had been able to live independently due to the help of support workers paid for by his local council
- The 2013 budget cut meant that James was issued an eviction notice
- Oxfordshire County Council could no longer afford to support James to live an independent life
- James' sister, Alana contacted the charity 'Scope' and was advised to start a petition
- Thousands of people read Alana's story and pledged their support on her e-petition
- In less than a month, Alana had met David Cameron and secured national media coverage
- The council agreed that James's tenancy could be extended for six months while it found a more permanent solution
Alana did not start a charity and does not have a brand but an understanding that if you have a compelling story and access to the internet, one can get mass mobilisation and 'Scope' understood that too.
- Took a back seat from the campaign that achieved positive, national media attention
- Understood that change could happen quicker by using Alana and James's unfettered testimony and that the council's small concession for one person could lead to a bigger systematic change for the masses
- They also understood that personal testimonies grab media headlines and create change
What do you think? Tweet @suppsolutions
For more details, visit the Guardian
- 20 Apr
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- 30 Jan
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- 15 Jun
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After analysing statistics from the Ministry of Justice, the housing charity (Shelter) found the following:In the past year, the number of people seeking advice from 'Shelter' on their eviction...
- 17 Apr
Support for veterans to return to work
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- 26 Jan
Charity registers as social landlord
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- 14 Jan
Charity to develop app for people with disabilities
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- 14 Jan
Young people’s health harmed by fuel poverty
The Department of Energy and Climate Change have reported that 10% of households in England were in fuel poverty.The charity, Turn2us have stated that 75% of the 2,060 adults in the PRS who were...
- 08 Jan
Homelessness in Scotland
Shelter Scotland stated that this percentage is ‘disproportionate' to the sector's size which makes up 13% of all housing in Scotland, Inside Housing reports. It was also mentioned that the number...
- 07 Jan
Homelessness an ‘increasing trend’ in Wales
Cais blames the lack of options available to individuals due to the change in the type of support that can be offered.The Chief Executive of Cais, Clive Wolfendale has described the problem of...
- 29 Dec
£2.3m for people with vulnerabilities given out by the Scottish Government
The Scottish Government has announced that 32 projects will receive a part of the money which has been set aside in its 2015/16 draft budget, reports Inside Housing.Housing minister Margaret Burgess...
Responding to the DWP Consultation: Housing Benefit Reform - Supported Housing "Found the seminar very informative and gave an interesting and full insight into current thinking about the consultation. Michael was a very engaging and knowledgeable presenter and encouraged interaction with the audience which led to further relevant points being shared with the room. I shall certinaly look out for future events!" M.E. - Care Housing Association