Abuse Poster That Only a Child Can See
- 07 May
A Spanish child abuse charity have used a poster that is only visible from a childs height.
In their abuse awareness campaign, the Anar Foundation have used lenticular printing so only children can see the helpline number, hoping this will give them the confidence to call.
The special design means that the image you see is different depending on the angle you view it at, so the helpline is only visible from a childs height.
This is intended to be a private message for if the child is with the person who abuses them, to prevent their abuser discouraging them from calling the number.
Spanish organisation the Anar Foundation used lenticular printing - a technique which means those looking at different angles see a different image.
The "secret" message on the campaign poster reads (translated from Spanish): "If somebody hurts you, phone us and we'll help you."
The campaign was designed get the information about where to find help to children who may be accompanied by their abuser.
The foundation worried that if a poster containing a phone number that both adult and child could see, the adult may possibly say things to dissuade the child from considering seeking help.
Read the full article at BBC News.
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