CHARITIES, THEIR BRANDS, BENEFICIARIES AND HOW TO EFFECT CHANGE
- 07 Jun
For a charity campaign to achieve it's desired change, a pressing issue should be fronted by an individual who has been personally affected by it
"Most charities exist because their founders believed the future could be different if they mobilised supporters", but Mandy Johnson of the Guardian believes
"This vision is being lost.
"Charities are reluctant to create change if the method of doing so does not shine a light on their organisation and comply with brand guidelines.
"Branding is important, but surely, if you have the opportunity to make a difference, that has to take priority.
"...charities seem to be slowing down action because they want their brand to be centre stage", reports the Guardian
ALANA AND JAMES' STORY
- James Inness is a young man with Down's Syndrome
- He had been able to live independently due to the help of support workers paid for by his local council
- The 2013 budget cut meant that James was issued an eviction notice
- Oxfordshire County Council could no longer afford to support James to live an independent life
- James' sister, Alana contacted the charity 'Scope' and was advised to start a petition
- Thousands of people read Alana's story and pledged their support on her e-petition
- In less than a month, Alana had met David Cameron and secured national media coverage
- The council agreed that James's tenancy could be extended for six months while it found a more permanent solution
Alana did not start a charity and does not have a brand but an understanding that if you have a compelling story and access to the internet, one can get mass mobilisation and 'Scope' understood that too.
- Took a back seat from the campaign that achieved positive, national media attention
- Understood that change could happen quicker by using Alana and James's unfettered testimony and that the council's small concession for one person could lead to a bigger systematic change for the masses
- They also understood that personal testimonies grab media headlines and create change
What do you think? Tweet @suppsolutions
For more details, visit the Guardian
- 20 Apr
CHARITY WORKS TOWARDS A NATIONAL PLAN TO END HOMELESSNESS
Prime minister, Theresa May and the first ministers of Scotland and Wales congratulated "Crisis" on its anniversary and gave an assurance to work hand in hand with them while on a quest to eradicate...
- 30 Jan
THE FATE OF EU-FUNDED PROJECTS AND ITS EFFECT ON CHARITY SERVICES
In March 2016, forecasts of growth were low and the government's own estimates put the Treasury's coffers £122bn poorer by 2020.The supreme court has also determined that MPs must approve the...
- 15 Jun
INCREASE IN THREATS OF EVICTIONS FROM HOMES
After analysing statistics from the Ministry of Justice, the housing charity (Shelter) found the following:In the past year, the number of people seeking advice from 'Shelter' on their eviction...
- 17 Apr
Support for veterans to return to work
Places for People hopes to support veterans into the workplace and also benefit from the skills and experience they have to offer, reports 24dash.All veterans applying for jobs in Places for People's...
- 26 Jan
Charity registers as social landlord
It has now registered its housing department as a housing association, Inside Housing reports.The charity set up Golden Lane Housing (GLH) in 1998, which has now registered to be a social landlord...
- 14 Jan
Charity to develop app for people with disabilities
The funding will enable the charity to develop and test the free app, called FlyCatcher, which could be on the market by 2016.The app uses iBeacon technology to send information through smartphones...
- 14 Jan
Young people’s health harmed by fuel poverty
The Department of Energy and Climate Change have reported that 10% of households in England were in fuel poverty.The charity, Turn2us have stated that 75% of the 2,060 adults in the PRS who were...
- 08 Jan
Homelessness in Scotland
Shelter Scotland stated that this percentage is ‘disproportionate' to the sector's size which makes up 13% of all housing in Scotland, Inside Housing reports. It was also mentioned that the number...
- 07 Jan
Homelessness an ‘increasing trend’ in Wales
Cais blames the lack of options available to individuals due to the change in the type of support that can be offered.The Chief Executive of Cais, Clive Wolfendale has described the problem of...
- 29 Dec
£2.3m for people with vulnerabilities given out by the Scottish Government
The Scottish Government has announced that 32 projects will receive a part of the money which has been set aside in its 2015/16 draft budget, reports Inside Housing.Housing minister Margaret Burgess...
How to Fund Housing Support and Social Care Services Good clear delivery of some complicated information. Jaqui Smith - Young Womens Housing Project