Charities Are Deviating From Writing Text Based Reports And Embracing Forms Of Media Including Social Media
- 27 Aug
Some charities have recently progressed from writing text-based impacts or annual reports to experimenting with using different tools and media to talk about their results.
Earlier this year, at the Charity Finance Group's annual conference, charities were counselled to tweet about the impact they are having, rather than produce impact reports.
This was a quest to encourage the use of social media as well as other forms of media to disseminate information.
The Guardian has revealed the opinions of some charities:
Jude Habib, creative director at the consultancy Sound Delivery, said:
"It has become crucial for charities to start to experiment with things like this."
"Charities can't afford not to be using multimedia and story telling to communicate impact."
She also explained thus:
"We've relied on text-based reports and evaluations and I don't think that in this age that is good enough... the use of new media for communicating impact does not need to be expensive for charities."
"You don't have to be commissioning a big agency."
"Keeping things simple is a good starting point. Smartphones, for example, are fantastic content-capturing devices."
Joe Saxton, co-founder of the consultancy nfpSynergy, told conference delegates that:
"Instead of being typically 'boring' when talking about what they had achieved, charities should put together short and snappy sound bites to communicate their impact."
Calgary Zoo, based in Canada, for example, published its 2012 Annual Report on Instagram.
Cardboard Citizens, which supports homeless and displaced people through theatre and performing arts, published its 2010/11 Annual Review on a series of double-sided postcards.
Ed Cox, managing director at digital media social enterprise Reason Digital, said:
"Moving away from a traditional printed impact report could be cheaper for charities."
He also explained that:
"A lot of organisations have realised that digital is a more cost-effective way of getting this stuff done and distributing it and you can reach a lot more people with digital."
Infographics are also being increasingly used by charities to communicate impact, according to Cox.
However, he believes:
"Charities should be careful not to use huge numbers in these that people have difficulty relating to."
"People have no understanding of what large numbers; like four billion people"
"Instead, when communicating impact, charities should use smaller figures that people can identify with."
Taryn Ozorio, digital manager at Mind, said:
"It finds Twitter a useful tool for communicating its impact."
She butressed the point that:
"Timing is key with this, and the charity has found tweeting about what it does during television shows that are talking about mental health issues a useful way to reach more people."
Mind has also used blogs to communicate its impact, asking beneficiaries to write about their experiences.
Ozorio expressed satisfaction by saying:
"It's a useful way of bringing what we do to life."
And the charity has also started to experiment with other media recently, like infographics and video.
"Infographics are very easy to share, so people really like these - we put them on our Pinterest page," she said.
"Generally we're trying out a lot of different stuff - and if people do engage, then we'll do it again."
Image source: http://www.sxc.hu/photo/1432157
- 20 Apr
CHARITY WORKS TOWARDS A NATIONAL PLAN TO END HOMELESSNESS
Prime minister, Theresa May and the first ministers of Scotland and Wales congratulated "Crisis" on its anniversary and gave an assurance to work hand in hand with them while on a quest to eradicate...
- 30 Jan
THE FATE OF EU-FUNDED PROJECTS AND ITS EFFECT ON CHARITY SERVICES
In March 2016, forecasts of growth were low and the government's own estimates put the Treasury's coffers £122bn poorer by 2020.The supreme court has also determined that MPs must approve the...
- 15 Jun
INCREASE IN THREATS OF EVICTIONS FROM HOMES
After analysing statistics from the Ministry of Justice, the housing charity (Shelter) found the following:In the past year, the number of people seeking advice from 'Shelter' on their eviction...
- 07 Jun
CHARITIES, THEIR BRANDS, BENEFICIARIES AND HOW TO EFFECT CHANGE
"Most charities exist because their founders believed the future could be different if they mobilised supporters", but Mandy Johnson of the Guardian believes"This vision is being lost."Charities are...
- 17 Apr
Support for veterans to return to work
Places for People hopes to support veterans into the workplace and also benefit from the skills and experience they have to offer, reports 24dash.All veterans applying for jobs in Places for People's...
- 26 Jan
Charity registers as social landlord
It has now registered its housing department as a housing association, Inside Housing reports.The charity set up Golden Lane Housing (GLH) in 1998, which has now registered to be a social landlord...
- 14 Jan
Charity to develop app for people with disabilities
The funding will enable the charity to develop and test the free app, called FlyCatcher, which could be on the market by 2016.The app uses iBeacon technology to send information through smartphones...
- 14 Jan
Young people’s health harmed by fuel poverty
The Department of Energy and Climate Change have reported that 10% of households in England were in fuel poverty.The charity, Turn2us have stated that 75% of the 2,060 adults in the PRS who were...
- 08 Jan
Homelessness in Scotland
Shelter Scotland stated that this percentage is ‘disproportionate' to the sector's size which makes up 13% of all housing in Scotland, Inside Housing reports. It was also mentioned that the number...
- 07 Jan
Homelessness an ‘increasing trend’ in Wales
Cais blames the lack of options available to individuals due to the change in the type of support that can be offered.The Chief Executive of Cais, Clive Wolfendale has described the problem of...
How to fund Housing Support and Social Care Services "Alot of information in a short time, good for me because I travelled a long way. So I feel the journey was worthwhile." C.T - People First Dorset