Engage Your Community Through Text Messages
- 18 Apr
Engage Your Community Through Text Messages
The Creation Trust is the successor organisation to the Aylesbury New Deals for Communities (NDC). Creation Trust works as an advocate for tenants and residents by promoting a better working and living environment, healthier lifestyles and increasing opportunities for all.
Aylesbury is in the third most deprived ward in Southwark, which itself is the eighth most deprived borough in England.
The Creation Trust are using social media as an opportunity to engage with residents; statistics for the estate show an increasingly large number of residents are now online and regularly use social media.
Creation's Twitter account @creationSE17 has over 700 followers, allowing information to be shared with a broad cross-section of the community.
But Creation Trust have taken the use of technology a little further. According to The Guardian, a text message was sent to 300 Aylesbury residents with a job opportunity. 66% of the residents then attended the event which was showcasing the job. The Manager of Creation Trust, Patrischia Warmington, said that this particular text message played a major part in the success of the showcase, and they will continue to communicate via text messages.
Creation Trust would have had a strategy, which would have considered-
- What do they want to achieve?
- How can they achieve it?
Creation Trust used Activist SMS, a system which makes it easy for community and voluntary sector organisations and front line public service staff to use the power of texting to support their work.
A case study from Activist SMS:
Coplestone Together is a members group for people with mental health concerns in Peckham, South London. The group meet weekly for a shared lunch and to work in a community allotment together.
Members of the group enjoy getting Julia's messages, and find them valuable.
"They make you feel as though somebody or something out there knows you are alive." says John. "They make you smile if you are a bit down."
Another member, Karen, says "The messages make the difference to whether I come or not."
Coplestone Together use text messages as a simple, powerful tool help people get together and support each other. By supporting each other, the members of Coplestone Together reduce the cost on hard pressed public services.
Using a text messaging system has the potential to reach communities instantly and to deliver news, events and updates more efficiently (ie. Quicker than a news bulletin.) Texting is a popular and accessible way of communicating with others.
To ensure complete inclusion, you will need to:
- Ensure those in the community have access to a mobile phone. If there are some that don't, how will you communicate to those?
- Ensure you get their permission to use their mobile number to communicate
- Ensure you keep all contact details private and confidential
- Do not bombard them with text messages. This could be seen as spam.
- Ensure the messages are relevant and informative.
Try it out! Register at Activist SMS. Here is how:
Once you have opened an account you will begin with 20 messages, and can then request more. By using Activist SMS you take responsibility for all of the content of the messages you send, and the consequences of anything that happens as a result of sending those messages.
Would this be a useful tool for your organisation?
Image source: http://www.sxc.hu/photo/1417191
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Revenue Optimisation "We really appreciate the work that Support Solutions did for Home Group in securing significant additional revenue for our supported housing schemes. This really will make a positive difference to the way in which we support our vulnerable tenants". Dave Coope - Home Group