Expanding your social community
- 12 Aug
Expanding your social community
There is always a way to expand your community. No matter how large your organisation is, chances are, there are people missing what it is you are trying to say. Many now spend a large portion of their lives online; therefore if you aren't there with them, you could be missing out.
Being ‘digitally fluent' is something that people in the social sector need to consider so that they can reach a wide range of audiences. It is no secret that a large number of the population have at least one social media platform with which they frequent on a regular basis; many using a multiple of these platforms daily. The internet and social media now appears to be where people go for their down time, meaning this is a new area where you can engage people's attention and highlight the messages you are trying to raise the awareness of.
Whilst many organisations are starting to become more aware of how social media can benefit them and are becoming increasingly active online, what many are struggling to do is ensure that their messages are being reached by those who may have a disability that prevents them from accessing the content an organisation is putting out. This means that when setting up social media accounts, an organisation needs to consider their audience and if they are easily accessible for a wide range of audiences. For example if your organisation is targeted toward the visually impaired then you need to consider which platforms would be best for engaging in a way that ensures that they can make the most out of your content.
As well as having platforms aimed at a wide range of audiences to raise awareness of your organisation, it may also be useful to set up accounts tailored specifically for the people who suffer with the disability you are raising awareness of. To go back to the example of someone who is visually impaired, it is worth looking into platforms that are tailored specifically toward these people. For example there is audioboo, which Oxfam are already using to reach a wider audience. This is a social media platform that allows people to share audio notes with one another.
Social media is great for expanding an online community, but it is also easy to alienate those who have a disability; even if your organisation is set up to help them. Taking time to plan out the numerous platforms you wish to cover and ensure everyone is included is a great way to guarantee your message is being reached by all.
Image source: http://www.sxc.hu/photo/1382435
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Exempt Accommodation, Welfare Reform and Vulnerable Tenants Another excellent session from Support Solutions - excellent value for money and excellent training D.A - St Vincent's Housing Association