Facebook profile, page or group: Which should your social organisation or charity choose?

  • Setting up an account on Facebook for a social organisation or charity can be difficult, especially with all the options you're presented with. /images/like.jpg

    In this post we aim to explain what each of these accounts are and which will be best for your organisation.

    Profile - a Facebook profile is there to represent an individual. It is not made for commercial use, and Facebook can often remove profiles that have been made to represent commercial brands and organisations. Profiles can be (and probably are) used by your employees to connect with friends, share life events and build a social media presence.

    Page - A Facebook page is basically a profile for organisations. Anyone is able to create a page however only people who know your details will be able to post on this page. Pages are great for raising awareness, sharing content and promoting organisations.  Pages allow you access to messages, notifications and insights along with ability to schedule posts.

    Group - Groups are used for connecting people via a shared interest. Members of groups are able to ask and answer questions, post about events and follow conversations. You can have a public group, which anyone can join, a closed group which means a person will have to ask to join or a secret group which anyone can join, but has to be invited to do so by a member.

    As you can see the best Facebook accounts for organisations are pages and groups. We suggest setting up a page first, and then developing your social media to include a group. For help setting up a page on Facebook, watch our video here.

    This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.

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