Facebook profile, page or group: Which should your social organisation or charity choose?
- 23 Oct
Setting up an account on Facebook for a social organisation or charity can be difficult, especially with all the options you're presented with.
In this post we aim to explain what each of these accounts are and which will be best for your organisation.
Profile - a Facebook profile is there to represent an individual. It is not made for commercial use, and Facebook can often remove profiles that have been made to represent commercial brands and organisations. Profiles can be (and probably are) used by your employees to connect with friends, share life events and build a social media presence.
Page - A Facebook page is basically a profile for organisations. Anyone is able to create a page however only people who know your details will be able to post on this page. Pages are great for raising awareness, sharing content and promoting organisations. Pages allow you access to messages, notifications and insights along with ability to schedule posts.
Group - Groups are used for connecting people via a shared interest. Members of groups are able to ask and answer questions, post about events and follow conversations. You can have a public group, which anyone can join, a closed group which means a person will have to ask to join or a secret group which anyone can join, but has to be invited to do so by a member.
As you can see the best Facebook accounts for organisations are pages and groups. We suggest setting up a page first, and then developing your social media to include a group. For help setting up a page on Facebook, watch our video here.
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Revenue Optimisation "We really appreciate the work that Support Solutions did for Home Group in securing significant additional revenue for our supported housing schemes. This really will make a positive difference to the way in which we support our vulnerable tenants". Dave Coope - Home Group