How To Make Social Media Work For Your Charity
- 25 Nov
Many charities and social enterprises, are to varying degrees aware of social media's power and potential.
Many organisations have truly embraced social media and have embedded it into their fundraising and marketing strategies while others have not.
According to research by The Guardian:
"More than a quarter of the time you and I spend online is spent on a social media site - this is more than we spend emailing, online shopping, or on anything else."
Individual platforms come and go (for example, myspace) but the hyper-connectivity and functionality common to all popular platforms (Facebook, Twitter, YouTube, etc) are a fixture of modern life.
- Content is the material that determines your success on social media.
- Content can be an opinionated blog post about a new piece of legislation, a photo album of your beneficiaries, an infographic, a video, a podcast, a mobile app, a guide.
- It doesn't matter if your content is professionally produced or more on the amateur side. What really matters when it comes to content is that your stakeholders - donors, beneficiaries, staff, leadership, volunteers, etc - see your content and interact with it in a way that is tangibly beneficial to you and your cause.
- Good content doesn't require a big budget. In fact, content doesn't have to cost much more than time.
- Your organisation can create original content on a shoestring because authenticity and a clear direct message (eg share this, donate here, etc) are the key ingredients for success.
If you are still unsure about how to kick off with content, find inspiration by looking at what others, including your competitors, are doing. Don't worry if you stumble at first, it will always take time to find your way.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Responding to the DWP Consultation: Housing Benefit Reform - Supported Housing "Found the seminar very informative and gave an interesting and full insight into current thinking about the consultation. Michael was a very engaging and knowledgeable presenter and encouraged interaction with the audience which led to further relevant points being shared with the room. I shall certinaly look out for future events!" M.E. - Care Housing Association