How To Make Social Media Work For Your Charity

  • Many charities and social enterprises, are to varying degrees aware of social media's power and potential.

    Many organisations have truly embraced social media and have embedded it into their fundraising and marketing strategies while others have not.

    According to research by The Guardian:

    "More than a quarter of the time you and I spend online is spent on a social media site - this is more than we spend emailing, online shopping, or on anything else."

    Individual platforms come and go (for example, myspace) but the hyper-connectivity and functionality common to all popular platforms (Facebook, Twitter, YouTube, etc) are a fixture of modern life.

    • Content is the material that determines your success on social media.
    • Content can be an opinionated blog post about a new piece of legislation, a photo album of your beneficiaries, an infographic, a video, a podcast, a mobile app, a guide.
    • It doesn't matter if your content is professionally produced or more on the amateur side. What really matters when it comes to content is that your stakeholders - donors, beneficiaries, staff, leadership, volunteers, etc - see your content and interact with it in a way that is tangibly beneficial to you and your cause.
    • Good content doesn't require a big budget. In fact, content doesn't have to cost much more than time.
    • Your organisation can create original content on a shoestring because authenticity and a clear direct message (eg share this, donate here, etc) are the key ingredients for success.

    If you are still unsure about how to kick off with content, find inspiration by looking at what others, including your competitors, are doing. Don't worry if you stumble at first, it will always take time to find your way.

Related articles

  • Read More


    The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...

  • Read More


    INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...

  • Read More


    Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...

  • Read More


    The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...

  • Read More

    Twitter leads national campaign for compassionate care

    #HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...

  • Read More

    Social media for housing associations

    Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...

  • Read More

    An effective social media strategy for your social organisation

    It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...

  • Read More

    The Social Media Presence of Social Organisations

    However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...

  • Read More

    Charity urges homelessness to be put to an end

    Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...

  • Read More

    Instagram for your Social Organisation

    It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...

Responding to the DWP Consultation:  Housing Benefit Reform - Supported Housing "I thought this briefing was very good and very useful.  The presentation was clear, well argued and I always find Michael gives me food for thought even if I don't agree with everything he says.  I really like the way he facilitates a discussion in the room and I learn as much from other participants as I do from the presenter which is always good. Right length, right tone." R.P. - Richmond Fellowship


Briefing Signup