How Social Organisations can use LinkedIn
- 19 Dec
LinkedIn is a platform, not as noticeable as the likes of Facebook, Twitter, YouTube or Instagram, but can still be just as powerful for your social organisation.
This social networking platform is targeted mainly at professionals and business people. However, it can also provide for large and small scale social organisations.
Here are some ways in which you could use LinkedIn to boost your organisation's profile and reach out to more people:
1) Build a Profile
Build a presence on LinkedIn by creating a ‘Company' page which contains the latest information on your organisation. It is important to include the logo, current information and updates as well as sharing news, blog posts and announcements.
2) Network with People
Seek support from your current supporters, service users and staff by asking them to ‘connect' with your social organisation on this platform. The ‘Groups' feature enables you to join several groups which are closely related to your organisation's interests. Also, you can search the ‘Questions' feature to find LinkedIn members who are asking questions that your organisation has the knowledge to provide answers to.
It is important to serve as a good resource on this site, and connect with people that you can help over a longer term.
3) Be Active
Regularly update your LinkedIn page as this can help to accumulate more potential service users as well as maintaining the existing ones. Ask your current users to share news about your organisation to their friends and colleagues who may also find an interest in your organisation.
4) Status Updates
LinkedIn allows your organisation to write short status updates, similar to Twitter, on your profile that will also appear on the update pages of people who are connected with you. Each status update could be read by hundreds or thousands of people and helps in keeping up a good networking stance.
5) Starting your Own Group
Once the relevant supporters have connected with you and new relationships have been built, you can create your own LinkedIn group using the "Groups" feature. Here, you can post information, ask questions and upload logos and images. It will be useful to invite all your followers to join in and get involved in the discussions. Opening your own group provides a great and exciting way to engage your supporters and friends in a real conversation via your LinkedIn network.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Support Solutions 5th National Housing Support & Social Care Conference 2014 Good organisation from beginning to end. Excellent keynote speaker. Relevant and important topics for discussion which were to everyone's advantage within the supported housing sector. B.H - Stevenage Haven