Making the most of your social media budget

  • Social marketing lets organisations reach their target audience with accuracy but at lower costs.

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    With many available social marketing tools, it is important to stick to the goals or trying to make your organisation grow through client and market insights.

    Four tips to make the most of your social media budget:

    1) Consider every campaign as an opportunity to gain insights about who your customers or clients are. Social marketing can be targeted precisely, measured and tracked. For example, Facebook Advertising offers ways to target specific users.

    2) Think creatively about your content in order to successfully engage with clients. Sharing relevant, genuine and interesting content with your followers can help build a rapport and loyal following. This can also assist in your organisation establishing a noticeable social presence.

    3. Marketing partnerships are powerful. By joining up with another organisation which is similar to yours, you can reach out to more potential clients. However, this may involve swapping advertising methods and promoting each other's organisation online.

    4. Influence your main and most dominant followers. Followers acquired through Twitter, Instagram, Facebook and so on, can become supporters, campaigners and promoters of your organisation. There may be individuals amongst your followers who have credibility and can exert influence on others to become your potential clients as well.

    Read more here.

    What do you think of this? Tweet us your comments @suppsolutions

    This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.

     

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