Small charities lack time and skills to use social media effectively, survey finds

Blog home
Popular Posts
Recent Posts
Categories
Blog Archive

• 10 Oct

  Poll accompanies new free guide published by the Unity Trust Bank and Social Misfits Media

  A free guide on how to use social media for charities has been launched today by Unity Trust Bank and Social Misfits Media, a company that helps charities use social media more effectively.

  About That First Tweet includes results from a survey of 186 small and medium-sized charities and social enterprises. Fifty-three per cent of those surveyed say they are not using social media effectively in fundraising and marketing.

  The most popular social medium is Facebook, says the publication, with 75 per cent of organisations using it. Seventy per cent use Twitter, 37 per cent YouTube and 34 per cent LinkedIn.

  According to the guide, the single biggest problem for smaller organisations is finding the time to use social media. Other challenges include a lack of understanding and skills, an inability to measure the return on investment and knowing what to say and when to say it.

  Generally, organisations are not using the free tools that are available online, which could be crucial in raising more funds to support their work. If they are using the tools, they are not using them as effectively as they could do due to lack of skills, time or understanding.

  The guide contains information on how to identify the goals charities want to achieve, the audience they want to reach and the platforms they should communicate on. It also contains ideas for creating content and measuring whether they have been successful.

  

  Source: Third Sector

   

  

  

  By Support Solutions

Related articles

• 19 May

  

  

  THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE

  The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...

  By Abimbola Duro-David
• 25 Jul

  

  

  SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS

  INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...

  By Abimbola Duro-David
• 17 Jun

  

  

  FREE DEVICES AND APPS FOR BETTER HEALTH

  Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...

  By Abimbola Duro-David
• 08 Jun

  

  

  #UKHousingFast

  The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...

  By Abimbola Duro-David
• 26 Jan

  

  

  Twitter leads national campaign for compassionate care

  #HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...

  By Shumila Begum
• 23 Jan

  

  

  Social media for housing associations

  Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...

  By Shumila Begum
• 22 Jan

  

  

  An effective social media strategy for your social organisation

  It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...

  By Shumila Begum
• 15 Jan

  

  

  The Social Media Presence of Social Organisations

  However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...

  By Shumila Begum
• 15 Jan

  

  

  Charity urges homelessness to be put to an end

  Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...

  By Shumila Begum
• 13 Jan

  

  

  Instagram for your Social Organisation

  It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...

  By Shumila Begum