Small charities lack time and skills to use social media effectively, survey finds
- 10 Oct
Poll accompanies new free guide published by the Unity Trust Bank and Social Misfits Media
A free guide on how to use social media for charities has been launched today by Unity Trust Bank and Social Misfits Media, a company that helps charities use social media more effectively.About That First Tweet includes results from a survey of 186 small and medium-sized charities and social enterprises. Fifty-three per cent of those surveyed say they are not using social media effectively in fundraising and marketing.
The most popular social medium is Facebook, says the publication, with 75 per cent of organisations using it. Seventy per cent use Twitter, 37 per cent YouTube and 34 per cent LinkedIn.
According to the guide, the single biggest problem for smaller organisations is finding the time to use social media. Other challenges include a lack of understanding and skills, an inability to measure the return on investment and knowing what to say and when to say it.
Generally, organisations are not using the free tools that are available online, which could be crucial in raising more funds to support their work. If they are using the tools, they are not using them as effectively as they could do due to lack of skills, time or understanding.
The guide contains information on how to identify the goals charities want to achieve, the audience they want to reach and the platforms they should communicate on. It also contains ideas for creating content and measuring whether they have been successful.
Source: Third Sector
Related articles
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
#UKHousingFast
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Exempt Accommodation, Welfare Reform and Vulnerable Tenants Everything was extremely useful. I like to hear about the updated case law and how things are changing. Also like to hear other delegates examples and the responses to their difficulties. Support solutions are excellent. K.B- Jephson Housing Association
