Social listening can improve social media for your social organisation
- 06 Jan
Social listening involves understanding what people say about your social organisation and the content that you post, and responding in a beneficial way.
Social listening composes of many factors but the main points are having good communication with your users and responding to their queries efficiently.
Furthermore, responding appropriately to negative comments or dealing with difficult situations depends on how well you listen, react and take note for your future as an organisation. Either way, by responding to your users, you're letting them know that there is an actual voice and realness behind your online presence.
Responding effectively enhances the communication and rapport that you have built with each of your service users. In becoming a good listener, you become a good responder which is important in improving your social media for your social organisation.
It is also important to listen and take cues from other people's feedback before you respond so you can have an idea on which route your conversation will take.
There are many platforms to choose from to display your content and interact with your users. However, once you have chosen the outlets that are most suitable for your organisation, you can start to explore the potential opportunities to engage in conversations. It is important to invest time in your schedule to use your platforms and tools to engage with your social media users regularly.
Social media marketing isn't only about publishing content and updating your posts. It is essential that you gather and understand feedback and respond suitably, as well as in a way that enhances your social organisation so other people are more likely to click on your profile to find out more about your social organisation.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
Related articles
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
#UKHousingFast
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Responding to the DWP Consultation: Housing Benefit Reform - Supported Housing "I thought this briefing was very good and very useful. The presentation was clear, well argued and I always find Michael gives me food for thought even if I don't agree with everything he says. I really like the way he facilitates a discussion in the room and I learn as much from other participants as I do from the presenter which is always good. Right length, right tone." R.P. - Richmond Fellowship
