Social Media and the Public Sector
- 08 Jul
As social media is used on a wider scope across government, its end result will quickly become evident.
James Kirkham, head of social and mobile at Leo Burnett Worldwide, is sceptical of the approach that government is pushing social media as a means of reducing the costs of communicating.
He said: "There is a slightly misunderstood aspect of social media that it is somehow free or that it is purely about earned media and viral potential," In fact, social media is labour intensive, often involving additional work.
The Guardian reports that Steph Gray, who runs a consultancy called Helpful Technology said:
"For a long time there was a feeling that social media was an IT and a reputational risk, either a waste of time or only needed by a small number of people. It is now accepted that civil servants have to communicate using these tools,"
"Now government is full of people tweeting, blogging and talking online in a public way which you couldn't have imagined civil servants doing 10 years ago," he adds.
The tools are opening up government to new levels of inquiry and clarity.
According to JP Rangaswami, chief scientist at social-media systems provider Salesforce:
"There is a feedback loop between government and citizens that helps ensure messages are being understood.
Consultation becomes more active and valued, and much cheaper.
Nearly everybody owns a connected device these days".
"Social media offer the government a much better picture of what the citizen looks like.
There is a better engagement process between the citizen and government. Social media can create a level of interaction with consultations that just wasn't possible before."
According to Anthony Simon, head of digital communications at the Cabinet Office:
"This shows change is coming from the top, that social media is something we expect all civil servants to be able to do,". "What stands out in the guidance is the 10-point plan for using social media. This gives you confidence that, as a civil servant, if you bear these things in mind, you can succeed in social media."
Simon further commented that:
"Social media has enabled government to interact with specific interest groups: for instance, the business department has contacted business people on LinkedIn to talk about apprenticeships."
Neil Major, strategy director at agency Yomego, said:
"The pitfall is to treat social media as a technical solution - it's not. You have to appear human in your interactions." Insisting that all Tweets are signed off by a department head before being sent out, as happens in some departments, seems to defeat the object of the medium.
Image source: http://www.sxc.hu/photo/1197801
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
How to fund Housing Support and Social Care Services "Alot of information in a short time, good for me because I travelled a long way. So I feel the journey was worthwhile." C.T - People First Dorset