Social media for housing associations

  • Housing associations are still behind in social media and digital engagement with their tenants.


    Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they could, in terms of widening their social media use. 

    Many commercial and charitable organisations engage more with their clients and users online yet housing organisations have been able to keep up and not kept up in terms of widening their social media use.

    On average, housing organisations have only 0.5% of the social and digital engagement rates of not-for-profits on Facebook and 3.4% of their followers on Twitter.

    Residents are not as engaged with their housing providers as they should be, and their voices are rarely heard on social media. Facebook is seen as the main way for housing associations to communicate with residents online and even though a lot has been invested in this area, it is not being utilised properly.

    Social media can bring both challenges and opportunities to the sector. It provides a powerful and effective way of engaging with tenants and allows for housing associations to be more open, show value for money and help their tenants make decisions in a more effective way.   

    Listening to tenants' positive and negative feedback allows housing organisations to obtain valuable advice from them on how to improve their services.  

    Social media can help to widen participation among tenants, and to connect better with some young people who may find it more difficult to communicate in traditional ways such as newsletters, phone calls and tenant meetings.

    If any doubt is felt about the potential security risks of social media by the residents, then the organisations could run courses to help them to understand what is and is not appropriate to post online as this may affect their employment prospects.

    Although a large proportion of social housing tenants do not have computers, many have smartphones. It would also be very useful if housing associations could create apps for tenants which they could use to pay their rents, report repairs or make general enquiries to staff members.

    Overall, it is important for housing associations to establish social media as there are many opportunities and benefits that can be attained through the use of social media and technology. 

    What do you think of this? Tweet us your comments @suppsolutions

    This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector. 

Related articles

  • Read More


    The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...

  • Read More


    INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...

  • Read More


    Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...

  • Read More


    The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...

  • Read More

    Twitter leads national campaign for compassionate care

    #HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...

  • Read More

    An effective social media strategy for your social organisation

    It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...

  • Read More

    The Social Media Presence of Social Organisations

    However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...

  • Read More

    Charity urges homelessness to be put to an end

    Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...

  • Read More

    Instagram for your Social Organisation

    It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...

  • Read More

    The role of social media in non-profit fundraising

    According to a study by a consulting firm for non-profits, "Growth in social media audiences far outpaces that of email".Amongst 55 large non-profits, research found that email lists only rose by 14%...

The Welfare Reform Act: Universal Credit, Sheltered and Supported Housing The content was concise and to the point. The content was relevant to our service, and gave us a better us a better indication of were stand with upcoming changes. Rosie Kaur - Panahghar


Briefing Signup