Social Media for your Social Organisation this Season
- 09 Dec
Tis the season to be jolly and we can't think of a better time than the festive period for setting up a specialised social media strategy.
Across our TVs, social media pages, radios, newspapers and the like, we are being flooded by seasonal marketing campaigns and advertisements. A study by Crowdtap has shown that around 65% of shoppers use social media to find the ideal gifts for their loved ones. You can use social media to help the people you work with stay safe on social media over this time, along with directing them to the best deals which could help save them money.
Oren Greenberg founder and managing director of digital marketing agency Kurve stated "Are you aiming to increase revenue by 20% or 30%? Or to receive 50% more website hit, or simply gain extra brand exposure? How you approach your festive strategy should be based on these aims, and everything you share, tweet or post from that point on must be underpinned by these aims." The key to an effective social media strategy is to have clear and concise objectives.
Furthermore, it is essential that your organisation closely monitors their social media activity during this period and that the most suitable platforms are chosen. Generally, Facebook is a good platform for running a festive marketing campaign whereas Twitter is often used for the purchasing and reviewing of products in the lead up to Christmas. Also, creating boards on Pinterest or uploading product images onto Instagram are great ways to engage with modern, image-centric consumers. You can encourage your network to share striking photos through social media channels to other organisations who may find it relevant and relatable.
Katie King, managing director of social media consultancy Zoodikers, pointed out that image-based platforms are growing in popularity and during this period, customers will be using these platforms to gain new ideas and inspiration. "This is where using a social media management platform is beneficial as it allows community managers to view interactions, engagement and conversation in one place. Not only will you need to keep an eye on engagement and interactions between followers and your page, you'll also need to ensure that your employees are sufficiently trained and confident to respond and engage with any posts or questions submitted via social media." She explained that this can help organisations gather relevant and truthful information so they can advise each other on what best platform can be used.
Read more here.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
What are the Future Funding Arrangements for Supported and Sheltered Housing? "Really enjoyable presentation, knowledge of presenters was excellent" M.D. - Community Integrated Care