Social Media To-Do List for Third Sector Organisations

  • No matter how noble a cause is, the third sector has inspiring messages to convey and can use social media platforms as a great means to communicate their cause.

    Charities may also use social media platforms to have more volunteers, raise awareness, attract donors and promote events and campaigns.

    Listening to conversations as they happen, on all platforms is a proper approach to engagement.

    Engagement with social media cannot be ignored during humanitarian emergencies. For instance, during natural disasters when people search for help.

    Here are tips that will yield positive social media results for the third sector:


    Raise funds

    • Join sites like Justgiving and register for JustTextGiving so that supporters can raise money for you online;
    • Share your service users' stories and build positive relationships to make the casual follower become a committed fundraiser or volunteer.

    Maximise reach

    • Select a social network and reach as many as possible;
    • It is not sufficient to set up a profile or page. Create a group as well, that will attract more supporters;
    • For instance, on Facebook, you can set up a group. 

    First impressions are very important

    • Make your profile or page look good;
    • Control what your organisation will look like on other people's friends' lists and upload a great photo and use a title that will get noticed.

    Post edgy viral content

    • Make your content creative, this will the interest of potential volunteers/followers;
    • Social networks are at their best when people are passing content around, and they will only pass yours around if it is creative;
    • Come up with engaging and creative profile/page names, use video and photos as well.

    Utilise supporters already on social media

    • Conduct an analysis of your members and find out who is active on social media;
    • Send them e-mails inviting them to become your friend, join your group, or like your page;
    • Add links to your social media in all of your communications such as email newsletters.

Related articles

  • Read More


    The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...

  • Read More


    INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...

  • Read More


    Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...

  • Read More


    The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...

  • Read More

    Twitter leads national campaign for compassionate care

    #HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...

  • Read More

    Social media for housing associations

    Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...

  • Read More

    An effective social media strategy for your social organisation

    It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...

  • Read More

    The Social Media Presence of Social Organisations

    However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...

  • Read More

    Charity urges homelessness to be put to an end

    Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...

  • Read More

    Instagram for your Social Organisation

    It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...

Briefing Signup