The role of social media in non-profit fundraising
- 09 Jan
Social media can be a lot more effective for non-profit organisations than you may think.
According to a study by a consulting firm for non-profits, "Growth in social media audiences far outpaces that of email".
Amongst 55 large non-profits, research found that email lists only rose by 14% in 2013. However, Facebook audiences increased by 37% and Twitter audiences by 46%, Allvoices reports.
Also, the study found that for every 1,000 email subscribers, non-profits had an average of 199 Facebook supporters and 110 Twitter followers.
Further research from the Centre for Marketing Research at the University of Massachusetts Dartmouth reported that from 400 major charities, 98% use at least one form of social media. YouTube had first place at 97%, followed by Facebook at 92% and Twitter at 86%.
It is clear to see that social media is very useful, if not essential, in helping them to raise awareness and receive donations.
The Centre stated, "Even though generating donations is not the primary intent of their social media use, it is essential for their organizations to raise money".
Even though most of these studies focus on large non-profit organisations, other research has shown that size is not an important factor in terms of social media fundraising. Generally, it seems that people do not seem to take as much notice about how large a non-profit organisation is but are more influenced by the ‘social media effect'.
This is an effect motivated by the size of an organisation's network of followers or ‘fans' it has, according to researcher Gregory Saxton.
It has also been discovered that non-profits which support health related causes are more likely to succeed in social media fundraising than others are.
A key example of this is the ALS Association's Ice Bucket Challenge which went viral last summer. Numerous famous celebrities got involved and the campaign managed to generate $220 million in donations.
This was one of the most exceptional social media fundraisers of 2014 and highlights just how significant social media is in the world right now.
Although email is still a dominant form of fundraising, the power of utilising social media to raise money and awareness for non-profits cannot be ignored.
No matter how small or large your non-profit organisation is, social media definitely needs to be part of your ‘fundraising toolbox'.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
Revenue Optimisation "We really appreciate the work that Support Solutions did for Home Group in securing significant additional revenue for our supported housing schemes. This really will make a positive difference to the way in which we support our vulnerable tenants". Dave Coope - Home Group