Tips for Charities and Social Organisations
- 07 Jan
There are many platforms where non-profit organisations can use social media to their advantage to raise awareness, funds or generally communicate with their users in an easier way.
Twitter plays a key role here at the Media Bubble, where you can stay up to date with our latest posts at @TheMediaBubble.
1) Outline goals - For non-profit organisations, Twitter can be used in a variety of different ways such as raising awareness, attracting more users or volunteers, fundraising and contacting users or potential patrons. It is important to determine your goals as a social organisation or charity so you can utilise Twitter in the best way.
2) Content plan - In order to ensure that you have an interesting and active Twitter feed, you need to schedule in a content plan ahead of time. It is very helpful to have a calendar that includes your organisation or charity's campaigns, fundraising initiatives and milestones. This can help to keep your users and followers engaged and in-the-know of what you are up to. Also, on occasions such as Christmas, New Year, public holidays or sporting events, you could link your ideas to these events so it makes for a more interesting and fun post on your timeline.
3) Interact with your followers - It doesn't take long to respond to all of your @mentions or to ‘favourite' something that your organisation has been mentioned in. Making that extra effort with your followers brings many benefits in terms of advocacy and exposure for your charity or organisation.
4) Hashtags - These are a useful tool to bring attention to more potential and current users. They can be slightly overused but great in promoting specific initiatives that your organisation supports. It is also a good way of keeping track of conversations that you have with your followers and can help to identify people who are interested in your service.
5) Work with existing supporters - Your followers can impact the awareness you get and can influence and encourage others to read your content and follow you also.
6) Identify and follow similar people and organisations - Twitter can be very useful in helping you to identify other organisations and individuals who have a similar cause to your own organisation or charity. By following these people, you can then raise your own profile and start to build a stronger online community.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.
- 19 May
THE IMPACT OF SOCIAL MEDIA ON THE MENTAL HEALTH OF YOUNG PEOPLE
The online survey posed questions to 1,479 people between ages 14 to 24 to rate which social media platform (of YouTube, Instagram, Snapchat, Facebook and Twitter) negatively impact their users.The...
- 25 Jul
SOCIAL MEDIA APPS FOR HOUSING ASSOCIATIONS
INSTAGRAMGOOGLE TRANSLATEHOMESWAPPER MATCHESFACEBOOK LIVEWHATSAPPTAWKYou can download these apps online and via Android or IOS devices as well. Enjoy!What do you think? Please tweet...
- 17 Jun
FREE DEVICES AND APPS FOR BETTER HEALTH
Some of such devices and apps which will be available in April 2017 are:AliveCor- A mobile heart monitor (strapped to the back of a smartphone) which will also save NHS money, reducing need for...
- 08 Jun
The #UKHousingFast is a social media campaign which is led by people living and working in social housing to support the activities of Trussell Trust.This fast is in its third year and will take...
- 26 Jan
Twitter leads national campaign for compassionate care
#HelloMyNameIs is a social media based campaign created by one doctor, Kate Granger, in order to encourage healthcare professionals to introduce themselves to patients.The campaign is now being...
- 23 Jan
Social media for housing associations
Online engagement between many commercial and charitable organisations and their clients and users has become very popular. However, many housing organisations have not succeeded as well as they...
- 22 Jan
An effective social media strategy for your social organisation
It is important to reach a position on social media where the community feels comfortable in sharing the content that you post.Your content should reflect the trust and integrity your users have for...
- 15 Jan
The Social Media Presence of Social Organisations
However, there are still many organisations who are not taking full advantage of social media platforms by not regularly updating their users and followers with content, nor sharing links that their...
- 15 Jan
Charity urges homelessness to be put to an end
Homeless Link, in its manifesto to end homelessness, has urged the next Government to end rough sleeping, ensure employment and welfare support, provide more homes and protect the rights of tenants,...
- 13 Jan
Instagram for your Social Organisation
It has beat Twitter in terms of number of users, but it is currently outperforming in terms of engagement as well.Instagram's engagement is 50 times higher than Twitter. The difference is a large...
What are the Future Funding Arrangements for Supported and Sheltered Housing? "Really enjoyable presentation, knowledge of presenters was excellent" M.D. - Community Integrated Care