Using Pinterest as a non-profit

  • One of the fastest growing networks with a definite place for non-proftis.Pinboard

    Pinterest is a social media network that has seen a continuous growth over the past year with many active ‘pinners' pinning and re-pinning images that they like. Many businesses have already seen a success in having a Pinterest and this post is aimed to show you how non-profits can utilize this network too.

    Show your personality

    Images, highlighting your cause and what your volunteers/employees do, are a great way to bring awareness to your organisation. Mashable have said that photo and videos posted on Pinterest refer more traffic than Twitter, Stumbleupon, LinkedIn and Google+. You can share images that are already on your site, selecting images that you wish for your audience to see.

    Share your knowledge

    Show your audience that you are an expert in your field by creating a board dedicated to that area. Under each image you pin comment with your thoughts and expertise.

    Have a fun side

    Have boards that aren't linked to your organisation but you think your audience might appreciate, inspiration quotes always go down well as an example. Also, if your employees/volunteers have had a fun day out, show your audience.

    Build relationships

    With so many people on Pinterest it is easy to create relationships with other non-profits and potential volunteers. Follow other non-profit boards, re pin their posts, comment on their images and show your sociable side. It is a social media site after all.

    Raise Money

    Pinterest makes it easy for you to hold and auction or sell a fundraising item. All you need to do is add a "$" with the price amount in the description section of your pin. Pinterest will then automatically add a grey banner in the top left corner of the image displaying the cost. The item will also be added to the "Gifts" tab on the Pinterest homepage.

    Tell people you're on Pinterest

    Include the Pinterest button on your website, email newsletter, at events, in the office etc... The more people who know you're on Pinterest, the more people you will reach.

    If you are still unsure of how you can make your non-profit successful on Pinterest, have a look at how others are using it and with a little trial and error you'll soon start to see the rewards.

    Image source: http://www.sxc.hu/photo/1003092

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