Why The Housing Sector Should Use Social Media

  • 27 Feb

    Social media can be a great means of communication for the housing sector.

    It is a cheap and timely medium which can be used to respond promptly to tenants' wants and needs or to communicate, educate and advice them.

    24dash.com mentioned some uses of social media for the housing sector:

    • A channel for responding quickly and accurately to tenants' needs and wants, or to simply communicate, educate and advise them.
    • Can be used to create content that will drive different social media channels such as Twitter, Facebook, LinkedIn, Instagram, Pinterest, Vine, Google+ to the housing sector.
    • One can share, follow, like, link or pin with accounts that have a shared or similar interest or work within a relevant sector. And they'll like, retweet or forward content to express their nod of approval.
    • To create content which is a skill; it takes time and creativity and it should never be underestimated.

    Tips:

    • There really is no substitute for good, original content, delivered through social media or any other channel for that matter.
    • So think about this before you embark on world domination for your respective housing group, ask yourself, what is the outcome you're searching for?
    • Because ‘doing Twitter' doesn't just happen. It takes time, skill, software and planning to make it happen.

    Picture Source: (http://www.indiatimes.com/budget-2013/budget-for-you/your-loans-budget/budget-2013-will-affordable-housing-get-a-budget-push-63119.html)

    By Abimbola Duro-David

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Responding to the DWP Consultation: Housing Benefit Reform - Supported Housing "Found the seminar very informative and gave an interesting and full insight into current thinking about the consultation.  Michael was a very engaging and knowledgeable presenter and encouraged interaction with the audience which led to further relevant points being shared with the room.  I shall certinaly look out for future events!" M.E. - Care Housing Association

 

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