A social media trend has given a charity in Cambridge an amazing £1 million boost in just 24 hours.
Cancer Research UK has seen a mind blowing increase in donations through an online campaign asking women to post pictures of themselves with no make-up using the hashtag ‘#nomakeupselfie’.
According to the charity, most women have posted their selfies on Facebook, Instagram and Twitter.
There had been an amazing number of text donations throughout Tuesday, which was the day the campaign kicked off.
Cambridge News has reported that the trend began with with author, Laura Lippman who posted a picture of her bare-face in support of actress Kim Novak after she was criticised for her looks.
Carolan Davidge, director of communications at Cancer Research UK said:
“The #nomakeupselfie Twitter trend isn’t something Cancer Research UK started- but it’s great to see so many people getting involved to help raise awareness of cancer among friends and family.
If people would like to choose to support our work to beat cancer sooner, they can visit the cancer research website.”
The charity’s head of digital engagement, James Elliot also said:
“It’s great to see so many people getting involved and coming together to help raise money and awareness of cancer.
Breast cancer is the most common form of cancer in the UK and the public have shown how much they care by not only posting pictures, but also sharing information about the signs and symptoms of breast cancer and making donations to help us fund life-saving research.
…We are really grateful for everyone’s support.”
Picture Source: (http://www.cambridge-news.co.uk/Cambridge/SLIDESHOW-Cambridge-women-post-their-no-make-up-selfies-as-social-media-craze-raises-1m-for-Cambridge-cancer-charity-in-a-single-day-20140321053418.htm)