Charitweet is using Twitter to encourage people to make a quick donation by sending out a tweet.
Technology has made for pathways and platforms for people to post their interests with the world. Although we’ve made easy access for pages, people and hobbies that we like, we haven’t been paying much attention to the people and causes that need our consideration. Using the same technology that aids us in keeping up to date with the things that we find beneficial for our own amusement, Charitweet is facilitating small donations to any charity on Twitter through a quick tweet or RT. Reports Springwise.
Twitter users can simply create a tweet that has the USD amount that they want to send (using Twitter’s $ tag along with an @ tag for the charity) and Charitweet’s own Twitter handle (@CHRTWT). They also have the option of retweeting someone else’s Charitweet message to match their donation.
The first time a user tags @CHRTWT, they’ll receive a notification which asks them to fill out their billing info on the Charitweet site. Once complete, a confirmation receipt is sent and the user can continue donating without having to re-enter their details. Charitweet ensures the money goes directly to the charity selected, with just a 5.9% fee that is taken by them and 0.50USD that goes to the credit card processor.
This service helps donors give money to good causes in the time it takes to write out a tweet. Compared to donating through other charity channels, this method provides greater exposure due to the viral nature of social media. More people can be encouraged to donate to a charity of their choice in this way and through this platform, those with a large amount of followers can boost recognition for their own chosen charity.
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