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    Facebook users are now being invited to experience what dementia feels like.

    The FaceDementia app has been created by Alzheimer’s Research UK and “takes over” your personal Facebook page and temporarily erases important memories, mimicking the ways dementia affects your brain. You will watch your personal photos, important details and status updates begin to disappear, whilst your real page remains intact, reports the BBC. 

    The app doesn’t hold on to any data or affect your real timeline or Facebook information, it just presents an overlay to show how dementia effects a person.

    Rebecca Wood, chief executive of Alzheimer’s Research UK, said: “Facebook’s appeal is that it can gather your friends and family and keep them close, with memories and contacts all contained within one space. It also develops a diary of your life since you joined the site and documents your thoughts and musings during that time. We wanted to use these Facebook features to illustrate how those thoughts and memories can be confused, or forgotten altogether, as experienced by some of the hundreds of thousands of people across the UK living with dementia. Stigma around dementia is due in part to a lack of public awareness and understanding, so FaceDementia will be invaluable in helping people better understand the condition.”

    What do you think of this? Tweet us your comments @suppsolutions

    April 29, 2014 by Laura Matthews Categories: Social Media For The Sector

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