Become a Dignity Champion in Care to speak out and put dignity and respect at the heart of UK care services.
The Dignity in Care campaign is a nationwide movement to ensure people have good care when they need it, and inspires local people to take action.
The Dignity in Care campaign was launched in November 2006 has over 40,000 registered Dignity Champions. They are part of a nationwide movement, working individually and collectively, to ensure people have a good experience of care when they need it. They include councillors, staff at all levels in NHS and social care, volunteers, service users, their carers and members of the public.
The campaign’s core values are about having dignity in our hearts minds and actions, changing the culture of care services and placing a greater emphasis on improving the quality of care and the experience of citizens using services including NHS hospitals, community services, care homes and home support services.
It includes action to:
- Raise awareness of Dignity in Care
- Inspire local people to take action
- Share good practice and give impetus to positive innovation
- Transform services by supporting people and organisations in providing dignified services
- Reward and recognise those people who make a difference and go that extra mile.
In support of this campaign, people across the country from all walks of life, are signing up as Dignity Champions.
The 10 Point Dignity Challenge:
- Have a zero tolerance of all forms of abuse
- Support people with the same respect you would want for yourself or a member of your family
- Treat each person as an individual by offering a personalised service
- Enable people to maintain the maximum possible level of independence, choice and control
- Listen and support people to express their needs and wants
- Respect people’s right to privacy
- Ensure people feel able to complain without fear of retribution
- Engage with family members and carers as care partners
- Assist people to maintain confidence and a positive self-esteem
- Act to alleviate people’s loneliness and isolation
Everybody can do their bit to influence others and change the way care is delivered.
Become a Dignity Champion
A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate, person centred, as well as efficient, and are willing to try to do something to achieve this.
Dignity Champions are willing to:
- Stand up and challenge disrespectful behaviour rather than just tolerate it
- Act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves
- Speak up about dignity to improve the way that services are organised and delivered
- Influence and inform colleagues
- Listen to and understand the views and experiences of citizens.
Dignity Champions include health and social care managers and frontline staff. They also include doctors, dieticians, porters, care workers in care homes, MPs, councillors, members of local action groups and Local Involvement Networks (LINks), and people from voluntary and advocacy organisations. People who use care services, their relatives and carers as well as members of the public are becoming Dignity Champions.
Read more about becoming a Dignity Champion here and sign up!