Social listening involves understanding what people say about your social organisation and the content that you post, and responding in a beneficial way.
Social listening composes of many factors but the main points are having good communication with your users and responding to their queries efficiently.
Furthermore, responding appropriately to negative comments or dealing with difficult situations depends on how well you listen, react and take note for your future as an organisation. Either way, by responding to your users, you’re letting them know that there is an actual voice and realness behind your online presence.
Responding effectively enhances the communication and rapport that you have built with each of your service users. In becoming a good listener, you become a good responder which is important in improving your social media for your social organisation.
It is also important to listen and take cues from other people’s feedback before you respond so you can have an idea on which route your conversation will take.
There are many platforms to choose from to display your content and interact with your users. However, once you have chosen the outlets that are most suitable for your organisation, you can start to explore the potential opportunities to engage in conversations. It is important to invest time in your schedule to use your platforms and tools to engage with your social media users regularly.
Social media marketing isn’t only about publishing content and updating your posts. It is essential that you gather and understand feedback and respond suitably, as well as in a way that enhances your social organisation so other people are more likely to click on your profile to find out more about your social organisation.
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This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.