Tis the season to be jolly and we can’t think of a better time than the festive period for setting up a specialised social media strategy.
Across our TVs, social media pages, radios, newspapers and the like, we are being flooded by seasonal marketing campaigns and advertisements. A study by Crowdtap has shown that around 65% of shoppers use social media to find the ideal gifts for their loved ones. You can use social media to help the people you work with stay safe on social media over this time, along with directing them to the best deals which could help save them money.
Oren Greenberg founder and managing director of digital marketing agency Kurve stated “Are you aiming to increase revenue by 20% or 30%? Or to receive 50% more website hit, or simply gain extra brand exposure? How you approach your festive strategy should be based on these aims, and everything you share, tweet or post from that point on must be underpinned by these aims.” The key to an effective social media strategy is to have clear and concise objectives.
Furthermore, it is essential that your organisation closely monitors their social media activity during this period and that the most suitable platforms are chosen. Generally, Facebook is a good platform for running a festive marketing campaign whereas Twitter is often used for the purchasing and reviewing of products in the lead up to Christmas. Also, creating boards on Pinterest or uploading product images onto Instagram are great ways to engage with modern, image-centric consumers. You can encourage your network to share striking photos through social media channels to other organisations who may find it relevant and relatable.
Katie King, managing director of social media consultancy Zoodikers, pointed out that image-based platforms are growing in popularity and during this period, customers will be using these platforms to gain new ideas and inspiration. “This is where using a social media management platform is beneficial as it allows community managers to view interactions, engagement and conversation in one place. Not only will you need to keep an eye on engagement and interactions between followers and your page, you’ll also need to ensure that your employees are sufficiently trained and confident to respond and engage with any posts or questions submitted via social media.” She explained that this can help organisations gather relevant and truthful information so they can advise each other on what best platform can be used.
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This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.