Social media has transformed the way in which social organisations communicate with each other and the people they work with.
Social media allows many organisations, especially smaller ones, to interact with the people who use their services in a more intimate way so more personal, stronger relationships can be built.
Here are some of our top tips for social organisations using social media:
1) Develop a Social Media Policy
A social media policy is a great way of protecting staff and the people that use your social media, allowing peace of mind to both. It also shows staff an acceptable social media use for the organisation that they work for.
2) Connecting with Users
Connect with a wider range of people who use or could benefit from your services. It is important for your organisation to have feeds with relevant content, display ways to help users and present your organisation as an area of knowledge; where staff can be trusted to share their expertise.
3) Be Human
People like talking to other people so it is important to build a good rapport with your users and create strong relationships upon this basis. Talking to people in a polite and genuine manner makes your organisation seem friendly and can give you a better reputation overall. Remember, it is called social media for a reason!
4) Listen and Respond
It is essential that you listen and respond to people who use your services. It is useful to put the hours of operation in your bio as this allows people to know when you are there. If no one is available, you could share the number in your bio as well in case of emergencies. Nobody likes to be ignored so responding to users as quickly as possible is important – before others start to and the wrong information is shared. Also, the people who use your services could be a great source of ideas on how to improve your organisation, so take them all on board.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.