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    UK web users spent an average of one in every 12 waking minutes each day online in the first six months of 2013, with advertisers spending a record £3bn targeting them with marketing messages, according to new research.


    The Guardian also reports as follows:

    • “With smartphone penetration crossing the two-thirds [of the UK population] landmark and the successful roll out of 4G, 2013 could be the year when advertising spend on mobile crosses the £1bn threshold.” According to the IAB director of research and strategy, Tim Elkington.
    • UK companies increased the amount spent on internet, smartphone and tablet advertising by 17.5% year on year to £3.04bn in the first half of the year.
    • This equates to £66 of digital advertising targeted at each of the 46 million regular internet users in the UK, according to the latest report from the Internet Advertising Bureau and PwC, published on Monday.
    • The growth has been fuelled by the smartphone and tablet revolution which saw ad spend growth of 127% in the first six months to £429m.
    • The fledgling market for advertising on tablets is estimated at just £10.5m in the first half of the year, although this is up from £2.4m a year ago.
    • In the past year mobile advertising has doubled its share to 14% of total UK internet ad spend.
    • Of the £3.04bn total internet spend in the first half,online display ads grew by 23% to £738m.
    • Video advertising grew 86% to £135m, and advertising on social media rose 53% to £242m.
    • Paid-for search advertising, which is almost completely dominated by Google with about 90% control of the UK market, continued to grow, rising 19% year on year to £1.81bn.
    • Within this, mobile search advertising has started to gather real pace, up 101% year on year to £271m.
    October 07, 2013 by Abimbola Duro-David Categories: Social Media For The Sector

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