There are many platforms where non-profit organisations can use social media to their advantage to raise awareness, funds or generally communicate with their users in an easier way.
Twitter plays a key role here at the Media Bubble, where you can stay up to date with our latest posts at @TheMediaBubble.
1) Outline goals – For non-profit organisations, Twitter can be used in a variety of different ways such as raising awareness, attracting more users or volunteers, fundraising and contacting users or potential patrons. It is important to determine your goals as a social organisation or charity so you can utilise Twitter in the best way.
2) Content plan – In order to ensure that you have an interesting and active Twitter feed, you need to schedule in a content plan ahead of time. It is very helpful to have a calendar that includes your organisation or charity’s campaigns, fundraising initiatives and milestones. This can help to keep your users and followers engaged and in-the-know of what you are up to. Also, on occasions such as Christmas, New Year, public holidays or sporting events, you could link your ideas to these events so it makes for a more interesting and fun post on your timeline.
3) Interact with your followers – It doesn’t take long to respond to all of your @mentions or to ‘favourite’ something that your organisation has been mentioned in. Making that extra effort with your followers brings many benefits in terms of advocacy and exposure for your charity or organisation.
4) Hashtags – These are a useful tool to bring attention to more potential and current users. They can be slightly overused but great in promoting specific initiatives that your organisation supports. It is also a good way of keeping track of conversations that you have with your followers and can help to identify people who are interested in your service.
5) Work with existing supporters – Your followers can impact the awareness you get and can influence and encourage others to read your content and follow you also.
6) Identify and follow similar people and organisations – Twitter can be very useful in helping you to identify other organisations and individuals who have a similar cause to your own organisation or charity. By following these people, you can then raise your own profile and start to build a stronger online community.
What do you think of this? Tweet us your comments @suppsolutions
This blog post has been written by our sister company The Media Bubble who specialise in social media for the social sector.